Slanted Mag announced today that it will begin using the eSellerSocial service to promote its Slanted Mag Store and Slanted Mag Swag as well as the community store for its sister publication, the Mankato Gazette, a Mankato newspaper. Slanted Mag is beginning to list electronics, software, music and other retail goods on its website from retailers globally.

“The eSellerSocial service will help complement the ecommerce features already existing and expanding for our magazine and store platform,” said Rob Lawson, publisher of Slanted Magazine Southern Minnesota Arts & Culture and SlantedMag.com. “Anything to help boost sales from our affiliates, which helps support our content publishing platforms, will help us gain more revenue to publish more important local stories. It will also help us enable local businesses to reach our demographics on the magazine as well as the newspaper.

Zoom Village will also begin using the service, according to Lawson. It will be a custom add-on to the recently acquired CMS for publishers business.